Question: For low effort, cognitive attitudes are based on q , For instance, consumers may like a brand of champagne because it is shown ( in
For low effort, cognitive attitudes are based on For instance, consumers may like a brand of champagne because it is shown in an ad with other elegant things. Attitudes regarding the champagne are formed when consumers infer the champagne to be elegant based on how it is presented in the ad the champagne is shown with elegant things such as a richly decorated room and a woman in an evening dress
a simple beliefs
b mere exposure effect
c perceptual organization
d affective involvement
e selective exposure
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