For Practice Only

need hep with 9 & 10

QUESTION 9 It may be preferable for government to intervene to impose a public standard, rather than let a private, de facto standard be determined through competition because: O A. De facto standards tend to be set by U.S. companies and are biased. O B. Governments are superior to markets in selecting the best technology. OC. A private, de facto standard can take a long time to bpcome established, which delays the adoption of a new technology OD. Competition is wasteful. QUESTION 10 Cooperation with lead users is a useful tool of innovation management because: O A. Lead users provide both important feedback as well as revenues that can assist with ongoing product development B. Lead users always set the trend for the mass market. OC. Due to their price insensitivity, lead users tend to be the most profitable customers. OD. Lead users are harder to please, so it's easier to satisfy other customers moving forward