For programmatic buys executed via TFO, ComsNow is subject to an incremental 18% campaign execution fee (calculated as a percentage of the Gross Budget ) TFO negotiated DSP fee is 10% (calculated as a percentage of Inventory cost) 3rd-party data targeting fees average 10% of Inventory cost across all buys The fee / cost breakdown for TFO can be expressed as: GB = CE + T + D + I , where: GB = Gross Budget CE = Campaign Execution fee = (GB*.18) T = DSP fee = (I*.1) D = Data fee = (I*.1) I = Inventory cost = (GB-CE-T-D)

Programmatic budget (Millions)

2015: 24.8

2016: 27.3

2017: 30.

what is T, D, I?