Question: For Project 1, you will learn how to calculate Customer Lifetime Value so that you have a better idea of how much to spend in
For Project 1, you will learn how to calculate Customer Lifetime Value so that you have a better idea of how much to spend in marketing.
Imagine you own a coffee shop. You have a customer, Manny, that comes in every day, Monday Friday. This customer orders a latte priced at $3.75. The latte costs you $0.73 to make.
Answer the following questions to calculate Customer Lifetime Value:
- How many cups of coffee does Manny buy a year?
- How much does Manny spend at your coffee-shop in a year?
- What is your profit from Mannys purchases in a year?
- If Manny comes to your coffeeshop consistently for 20 years, what is his Customer Lifetime Value?
You must show your mathematical equations to receive credit for your answer.
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