Question: For Project 1, you will learn how to calculate Customer Lifetime Value so that you have a better idea of how much to spend in

For Project 1, you will learn how to calculate Customer Lifetime Value so that you have a better idea of how much to spend in marketing.

Imagine you own a coffee shop. You have a customer, Manny, that comes in every day, Monday Friday. This customer orders a latte priced at $3.75. The latte costs you $0.73 to make.

Answer the following questions to calculate Customer Lifetime Value:

  1. How many cups of coffee does Manny buy a year?
  2. How much does Manny spend at your coffee-shop in a year?
  3. What is your profit from Mannys purchases in a year?
  4. If Manny comes to your coffeeshop consistently for 20 years, what is his Customer Lifetime Value?

You must show your mathematical equations to receive credit for your answer.

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