For question 2, the answer is either operational excellence, product leadership or customer intimacy

ICA #9 EURO - DISNEY 1. Using the facts in the case, how do you account for the great success of Tokyo Disney and the problems of Euro Disney? Other than Cultural Differences, what are the contributory factors to each? (Remember that this case has been assigned to discuss the pricing P of the marketing mix) 2. What is Disney's Competitive Advantage? Competitive Advantages Competitive advantages refer to real differences between competing firms.- internal to firm based on core competencies and translates to position in market which is the external image that customers have of the firm Operational Excellence Focus on efficiency of operations and processes Lower cost operations leads to lower prices for customers Product Leadership Successful branding leading to strong competitive position Customer Intimacy Understanding customers better than the competition Develop long-term customer relationships