Question: for question 3, the answer should be Operational excellence, product leadership or customer intimacy ICA #8 - Nike 1. What is (was) the secret to

for question 3, the answer should be Operational

for question 3, the answer should be Operational excellence, product leadership or customer intimacy

ICA #8 - Nike 1. What is (was) the secret to Nike's market dominance? Zp's of the marketing mix a. b. 2. Did (can) the very thing that made Nike successful (branding using celebrity endorsements) prove to be a threat? Explain. 3. What is Nike's competitive advantage

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