Question: for : [Sample] Google Analytics Marketing Website Links Describe the difference between Sessions and Page views. Sessions chart: Analyze how sessions are trending and the

for : [Sample] Google Analytics Marketing Website Links

Describe the difference between Sessions and Page views. Sessions chart: Analyze how sessions are trending and the line for its previous 30 days. Describe what is happening here. What types of factors could explain why such differences between the two periods? Channels chart: Analyze the chart to determine which channels are working best. Why might the top channel perform better than the others? How about the channel with the least amount of engagement what could the firm do to increase this channel if they wanted to? Based on the top channels used, what do you think this firms online strategy is? Engagement by Age & Gender chart: Analyze the chart. Based on the information presented, what is this firms target marketing by demographic? Based on the data from the Channels chart, is this firm targeting the correct channels for the age/gender demographic? Conclusion: Based on the information provided on this page, how does this site help the firm with its overall marketing strategy? What steps could this firm take to improve their web stats?

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