For services, it is helpful to identify gaps between since this helps us understand why quality perceptions may be falling short. the company's level of reliability and and its responsiveness (B) customer goals and organizational goals tangible and intangible dimensions of the service prices paid and prices listed customer expectations and service delivery Why do marketers use the Product Life Cycle model? The make sure that they always have one product in the introduction stage. To support the product development process. To understand how marketing strategies need to be adapted over time. To target different family life cycle segments. To estimate how much time they have to make profits of a product. Profit margins tend to peak during the growth stage of the Product Life Cycle. This is due to prices tend to be the lowest in this stage the fact that companies don't spend on advertising in this stage this being the stage with the most intense competition (D) declining cost of making the product while prices can remain high the fact that sales volumes are starting to decline