Question: For some marketers it may be possible to get consumers to associate their product with a series of steps that consumers would go through to

For some marketers it may be possible to get consumers to associate their product with a series of steps that consumers would go through to perform a certain activity. For example, Bauer might want consumers suiting up for hockey to always start with the company's shin guards. In this case Bauer is trying to be included in the consumers' _________.

long term memory
episodic memory
sensory memory
short term memory

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