For the $4$ Answers listed below, pair it with its matching definition.

Competitive Set

Frame of Reference

Source of Volume

Consideration Set

$[$ Choose $]$

The set of Brands a Consumer can choose from, as seen from the Consumer's point$-$of$-$view

The set of Brands $($or a single Brand$)$ that the Marketer identifies as the opportunity from which to source business

The set of Brands a Consumer is open to

The set a Brands a Consumer can choose from, as organized from the Marketers' industry vantage point