for the ads please put a picture or the website where you got it from

Hedonic vs Utilitarian Motives in Advertisements You are required to select print ads (three each) targeting hedonic needs/motives and utilitarian needs/motives. You need to elaborate how brands develop argument or work to generate emotional response in the selected advertisements. For hedonic ads, you should explain what feelings and emotions are being evoked by the brand. You should also elaborate how different ingredients of the ad work in collaboration to stimulate positive emotions. For utilitarian ads, you should explain what type of information is being presented in the ads by the brand. How different elements in the ad work in conjunction with each to enhance information processing. Note: Print advertising means advertisements that are printed in hard copy in publications (newspapers, magazines, journals) likely to be read by your target audience