For the assignment, students should select any firm/firms which operate(s) a digital business or has/have the potential to operate one. The student should analyze the business models used by the firm(s) and suggest your ideal business model for this industry. The report should demonstrate a deep understanding of theoretical knowledge, read the literature and present practical aspects and learnings.

Guidelines: Please use the following format in your write-up:

• Provide a summary of firm(s) and its core business.
• Define and elaborate on strategic challenges applicable to the industry and firm(s).
• In light of your strategic analysis, list the pros and cons of the business model(s) utilized by the firm(s). Your analysis should be based on contemporary data.
• Recommend the business which you would recommend for a new firm foraying into this industry. This should be based on the analysis of the industry and the firm(s) you have selected.