For the case study in particular, you will be put into the "shoes" of a hypothetical general manager of a start-up minor league team. Case study questions will focus on developing the team's brand identity, target markets, market segmentation, differentiation from competitors, social media and promotional strategies, corporate sponsor development, brand development, and attendance/revenue growth. Please read the following scenario and then respond to the questions below in essay format (Questions 1-5).

Case Study: For the following comprehensive essay questions, you will play the role of the General Manager for the new USL soccer team in Memphis for 2022 (https://www.uslsoccer.com/news_article/show/873217). The team was recently announced as a new expansion franchise. The official team name, logo, and brand identity has hypothetically not been developed. help map out the upcoming months for the team before their inaugural season.

QUESTION 1: The official announcement linked above ends with a discussion of the importance of youth soccer clubs in the area. You have good reason to believe this group (players and families) will be your initial fan base. Since this will indeed be one of your primary target markets, discuss several different strategies (e.g., ticket sales and promotions) to attract this target market and how you plan to have them jump on the "frequency escalator."

QUESTION 2: You have the very unique opportunity to build a unique brand for this team. The ownership group has told you they want the name, mascot, and colors to have a tie to the local area but be unique from area competitors. First, lay out who the main entertainment/sport competitors are in the Memphis area. Next, detail information about your team brand (name, mascot, colors, marks) with explanations for each component (Example: https://www.kawvalleyfc.com/club)

QUESTION 3: The majority of your market will have zero idea about the USL. Use the month of May 2022 in Memphis to plan three events to get your new brand out to the public. Two of your promotional events should be around existing events already happening - your focus here will be how to co-brand or capitalize on these events. The third should be completely unique. Detail each of the 3 promotional events. For the two events that are already happening, you will need to look up Memphis event/festival information on the internet.

QUESTION 4: What specific social media strategies will you utilize to activate your brand?

QUESTION 5: In and around spectator sports, many/all of the following are priced: sporting goods, tickets, memberships, usage fees, concessions, mediated/print content, corporate sponsorships, hospitality, and commercial/advertising time. Develop a 10-night promotional schedule for giveaways, attach a corporate sponsor to each night's ticket/promotional package, and detail why the promotion will enhance attendance and the fan experience for that particular game. Also provide rationale for choosing each of the corporate sponsors.