For the final project, you will develop an integrated marketing communications plan based on the SNHU Pet Supply case study. You will convey how you will create a cohesive marketing message and how you will communicate that message across three to five marketing channels as well as your strategy for communicating the message internally. Your integrated marketing campaign will also include strategies and tactics for marketing, and you will discuss what key performance indicators $($KPIs$)$ will be helpful to measure the success of your campaign.