For the first question the options are - Perceived benefit, perceived association, perceived value, perceived extension and perceived costFor the second question the options are - Brand awareness, Brand equality, Co-branding, Brand association and Brand extension For the third question the options are - associated services, perceived value, rebranding, product mix, brand dilution

Case Analysis Skipped Band-Aid: Building a Brand's Value Read the mini-case and answer the questions that follow. 1. Through Band-Aid's continuous commitment to quality and constant product innovations, Band-Aid has been able to increase the consumer's of "Necessity is the mother of invention," says the old cliche, and in the Band-Aid brand. the case of Band-Aid, the saying applies. Back in 1920, when Earl Dickson came home from his cotton-buying job at Johnson & Johnson, he always found a hot meal waiting for him prepared by select his wife, Josephine. He also found visible burns and cuts on Josephine from her kitchen labors, which prompted Earl to piece together gauze squares and adhesive tape to cover her wounds. 2. When Band-Aid decided to expand into ointments, The Band-Aid brand is widely recognized and respected by gauze, tape, and antibiotic treatments, the company consumers and healthcare professionals alike, which accounts for engaged in what type of branding strategy? its dominant share of the market. People around the world see the value of Band-Aid products to heal, prevent, and repair minor nicks, cuts, scrapes, wounds, and bruises. select In keeping with its long history of product innovation, the company continues to invest in new product development and marketing. 3. Band-Aid introduced First Aid to Go!, in response to Band-Aids come in a host of styles, including those with popular travelers' needs for smaller carry-on items. This new line characters for kids, uniquely shaped bandages for various parts of of products added to the breadth of Band-Aid's the body, antibiotic Band-Aids to help fight germs, waterproof products with aloe to treat burns, scar-healing strips, and both treated and untreated pads. Moreover, the Band-Aid franchise has expanded to include ointments, gauze, tape, and first-aid kits select prev glossary