For the next part of the final project, please develop a positioning strategy for your service (citizens documents) please go base off of citizens documents (3 to 4 pages, double spaced) Discuss your plan in terms of STP Strategy, Targeting and Positioning Also will you price your service as far as cost, competition and value based pricing What strategy will you use to promote your product What communication channels will you use to create awareness Think about the market relevant demographic characteristics of your typical or average customer in terms of age, gender, geographic location, income, etc Who is your target market(s) Are you competing with others or are you creating a new category Why will people want to use your service Which of the three pricing strategies will you use and why

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Question: For the next part of the final project, please develop a positioning strategy for your service (citizens documents) please go base off of citizens documents

For the next part of the final project, please develop a positioning strategy for your service (citizens documents) please go base off of citizens documents

(3 to 4 pages, double-spaced).

Discuss your plan in terms of STP - Strategy, Targeting and Positioning. Also will you price your service as far as cost, competition and value-based pricing?

What strategy will you use to promote your product? What communication channels will you use to create awareness?
Think about the market relevant demographic characteristics of your typical or average customer in terms of age, gender, geographic location, income, etc. Who is your target market(s)?
Are you competing with others or are you creating a new category? Why will people want to use your service?

Which of the three pricing strategies will you use and why?

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