For this Assessment Task 2, you are required to research and undertake a project in developing a customer engagement marketing plan with the objective to retain current existing loyalty customers. You can choose any company and product/ service of your choice. develop a list of current existing customers and write report on Marketing Mix for your existing customers.

To complete task you would be given a week's time.

Your Marketing Plan must include the following specifications:

Company and product/service brief

Marketing plan objective, mission and vision

Marketing mix

Marketing strategy

4 Ps

Marketing action plan

Contingency plan

Monitoring plan

Conclusion

As this is the skills and knowledge activity, you should use this opportunity to demonstrate as much of the skills and knowledge as you can. You may add in any further information that you feel is relevant and demonstrates your understanding.