For this assignment, consider these ideas to help you prepare and present. Polish it up through research and creation.

This unit is about bringing all of the research and knowledge together that you have gained since the beginning of the session about advertising and public relations and how these disciplines fit into the overall marketing of a product or service.

Use your own research, to complete this assignment. Include the following main elements with presentation details in this assignment: Select a brand from the automotive or fashion industry.

Analyze the following ideas in your 35-page narrative.

Name 1 of the brands competitors.

Define 1 target market group.

Develop a main message intent to connect with the customer group.

For example, your main message is safety features or high-quality fashion at an affordable price. Then, determine how more specific messages can be developed with this overall main message intent. Show how the main message can be developed for the following communication channels (OPE): 1 owned channel (social media) 1 paid channel (advertising) 1 earned channel (public relations) Explain how these channels connect with the targeted customer group. Monitoring and analytics What is your brands grade? How do you measure this?