For this assignment, make a detailed PowerPoint $($if you are using Google slides, please download it as a PDF$).$ Remember to use pictures and cite your sources. Be detailed in your descriptions to expand on Why and How you created an effective campaign for your target market.

Pick a company: Netflix, Amazon, Disney, $20$th Century Fox, Warner Bros, Sony, Universal, or make up your own company for this assignment.

Determine your target market from the following market segmentations $($your Geographic market segment is the US$)$:

Demographic $($age$,$ gender, income, family size, family life cycle, occupation, education, religion, race, nationality$)$ Which of this applies to your target market?

Generation $$ you can list more than one if you think that is accurate, but choose the MAJORITY one: Traditionalists? Baby Boomers? Gen X$,$ Gen Y $($Millennials$).$

Behavioral $($occasion$,$ benefit, loyalty, & buyer readiness; benefits: quality, service, economy, convenience, speed$)$ Is your market more economic$-$oriented? Loyal to brands? When do products like this sell best?

Determine the marketing mix that would best fit your target market:

Product

How will you distribute the VCR$?$ Comes for free with the first purchase of the VHS$?$ Would you make it exclusively work for only your movies? Be creative! It could be introduced in creative ways for buyers to want to purchase. Some students made their VHS tape work on their own with an HDMI output to the tv$,$ and others made the VHS tape purely decorative with a digital copy or streaming services.

Packaging: What will the covers look like? What will the VHS tapes look like? $($You can get creative as you want: For Example $-$ There could be a doll figure that is a character of the Disney movie in the middle of the VHS$).$

Price

What is the cost of your product?

What promotional pricing strategies will you have $($bogo$,$ seasonal, etc.$)?$

Promotion

How could it be promoted online?

What occasions would be a great marketing opportunity to push more sales? What would be the campaigns to promote this?

Get creative! For example:

Your VHS tapes could initially be sold as a bonus item when someone purchases the streaming video of it; or a VHS tape could come with a purchase of the VCR; or a movie could come out exclusively on VHS that people would want to see; people or wedding videographers could upload their videos to a website that will mail them the compilation of their home videos onto a VHS

Place

If selling at a brick & mortar location, which retailers would sell your product? Would this also be sold online, and if so$,$ would it be on their own platform or other online retailers or both? Offer accompanying streaming services or mailing subscription service options? Please describe in detail.

Would your strategy be differentiated, undifferentiated, or concentrated for your target market$($s$)?$ If so$,$ explain how.