For this assignment make sure to do the following:

$$ Name the two advertisements you chose and write a brief summary of each.

$$ Answer the $5$ analysis questions

$$ Include the concepts covered in Weeks $1-3$ from class in your responses $($bias$,$

credibility, audience, purpose, context, color, text, symbolism, etc$)$

$$ Use complete sentences in your answers

$$ Include a specific example from the advertisements for each answer

$$ Make sure you introduce the advertisement you are referring to in your answers

$$ You should write around $3$ sentences for each answer

These are informal responses so you can use the first person in your responses $$I

think$,$I feel.$$

Step $1$:

Name and summarize the two chosen ads. Write this on your document.

When summarizing: Name the ad$,$ then briefly describe what is in the

advertisement and$/$or what is happening in the ad$,$ without judgment or

opinion. You should be able to explain what the advertisements is

promoting$/$selling

Step $2$:

Answer each of the five analysis questions, following the assignment guidelines.

Write this on your document.

When analyzing: Focus on what you can see first. You can analyze the colors

used and talk about symbolism of some of the colors. You may focus on the

text Included, where it is placed, the type of font used, and what all that could

signify. You may want to analyze the way the images play off each other, or

the juxtapositions of certain ad elements, like the models used or the lighting.

You should mention who the intended audience is$,$ and what in the ad helps

you formulate that analysis. You should also talk about bias that may be part

of the ad$,$ whether intended or not. When it comes to bias, you may talk about

how the bias could be perceived, or perhaps, how it affected you upon seeing

this ad$.$ You may wish to talk about the ad$$s credibility, especially if any

sources are listed, or if the spokesperson is someone of authority.

Ad Questions: Use specific aspects of the ad to support your arguments and

claims for each answer

$1.$ Rank the two advertisements in order from most biased to least biased. Explain

why you chose this order.

$2.$ How do the two advertisements target the same audience? How do they target

different audiences?

$3.$ Rank the advertisements from most effective to least effective in communicating

their message or purpose. Why did you select this order?

$4.$ Which advertisement makes the best use of image? Why did you choose this

advertisement? How could the other advertisement improve its use of image$/$s$?$

$5.$ Which advertisement makes you the most interested in their product? Why did

you choose this advertisement?

No links for the Ads are provided, as majority of the links lead to source analysis.

Please let me know if you need clarification on any advertisements$$ text.

Ad Choice $1$ Movie Advertisement: SkyFall: $007$

Ad Choice $2$ Fast Food Advertisement: Burger King

Text below the price reads: $$Fill your desire for something long, juicy and

flame$-$grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after

you taste the mind$-$blowing burger that comes with a single beef patty, topped

with American cheese, crispy onions and the A$1,$ Thick & Hearty Steak

Sauce.$$

Ad Choice $3$ Cleaning Product: Mr$.$ Clean Sponge