For this assignment, please follow the steps below.

Step $1$: Define the Scope of Analysis

$(1)$

Choose $10$ branded products in the Electronic games and gambling segment.

Assign two dimensions about which you vant to gather customer data. For example, you may want to discuss the durability and design of Electronic games and gambling.

Step $2$: Interview Customers

Interview three customers about the following:

Ask them to rank the $10$ branded products from $1-9$ on each dimension.

Ask them to rank how much they value each dimension from $1-9.$

Step $3$: Create a Perceptual Map

Create a perceptual map using the Perceptual Map Excel Template form darr to facilitate the process.

Plot the average of the rankings of interviewees' perceptions of each product.

Using the responses to each customer value response, plot the location of the customers' "sweet spot$($s$)"$ on the map.

Step $4$: Create a Value Proposition Canvas

Using the information gleaned from the perceptual map and customer in