For this assignment read the following case study:

Gomes, M$.$ A$.,$ & Meisen, T$.(2023).$ A review on customer segmentation methods for personalized customer targeting in e$-$commerce use cases. Information Systems and E$-$Business Management, $21.$

This case study discusses the role of customer segmentation and targeted personalized experiences in e$-$commerce online shopping. The goal of this case study is to acclimate the concepts of customer segmentation and targeted marketing through analysis and understanding how to apply them in digital marketing strategies.

After reading the case study, you are to write a $3-4$ page paper answering the following:

What is the central focus of customer segmentation in this case study?

What are $3$ factors the case study discusses in regards to using segmentation to build targeted e$-$commerce experiences?

What do you believe is the value of segmentation analysis as it relates to this case study?

What were the findings of the research from the authors in this case study?