For this assignment, review our SWOT learning object, and select a global company that you are knowledgeable about, or you can use your selected focus company for your marketing project. Select a company other than McDonalds, which is used as an example of a partial SWOT analysis in your chapter reading for this module.

Describe in paragraph detail (not a bulleted list) at least two strengths, two weaknesses, two opportunities, and two threats that you have found in your research for this company.

Keep in mind that strengths and weaknesses come from the internal environment, while opportunities and threats come from the external environment.

Tip: You can structure the paragraphs of your analysis in different ways - for example, one paragraph for strengths, one for weaknesses, one for opportunities, and one for threats. As another example, you could assemble a presumably longer paragraph describing the components related to the internal environment and a paragraph describing the components related to the external environment, as noted.