Question: OFF THE RACK: THIS MODERN MALL CONCEPT BUCKLES DOWN 1. Describe the distribution benefits a large retailer like American Dream offers consumers. 2. With physical

OFF THE RACK: THIS MODERN MALL CONCEPT BUCKLES DOWN

1. Describe the distribution benefits a large retailer like American Dream offers consumers.

2. With physical retailers declining as online shopping grows, what are some ways American Dream plans to differentiate itself from Competitors?

3. Explain what the marketing channel looks like for American Dream.

4. Do you think they will be successful? Why?

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