For this assignment students will create an Online Marketing Campaign Proposal for The Centre in the Square. Using the $($mock$)$ information as background knowledge students are responsible for explaining each of the $5$ sections below for their campaign proposal.

Note: The info provided about the company is made up as a mock assignment and is in no way related to the company$$s actual sales or accounting. Do not contact the client.

Campaign Overarching Goal is$..........$

Increase Winter $2024$ online sales over last Winter $2023$ online sales. $($Jan$.1$ March $31)$

Budget: $$35,000.$

Background $($mock$)$ Data from prior year: $($you are not obligated to specifically use this data in your objectives, but you may want to$.$ You can also use this data as background to get ideas for your campaign.

$2023$ Online Sales $($website Jan. $1$ March $31,2023)$

$$ Memberships $ $27,000$

$$ Fall Passes $ $20,500$

$$ Symphony Series $ $26,000$

$$ Facility Rentals $ $32,000$

Total Website Sales $$105,500$

$2023$ Website Stats $($Jan$.1$ March $31,2023)$

$$ Total Users $68,785$

$$ Total Sessions $117,234$

$$ Avg Pages$/$Session $1\mathrm{.}86$

$$ Avg Duration$/$Session $0$:$52$

$2023$ Social Stats $($Jan$.1$ March $31,2023)$

$$ Facebook followers $30,125$

$$ Instagram foIIowers $12,157$

$$ YouTube subscribers $5,089$

$$ TikTok followers $1,567$

$1.$ Website & Social Media Review

$$ Observations on website & social channels

$$ Recommendations or suggestions for improvements

$$ Target Market Analysis

$($Rough draft due in Week $7)$

$2.$ Goals & Objectives

$$ Explain your specific campaign, where you will focus your efforts and why

$$ Include at least $5$ smart & measurable objectives that align with the provided overarching goal

$$ Include $2-3$ tactics for each smart objective $($chart like in class slides$)$

$3.$ Content Strategy

$1$ chart about types of content, themes, and platforms $(1-$week example$)$

$$ Written explanation about themes of content and why it should work with your chosen target audience

$$ Create at least $1$ mock$-$up social media post for your campaign $($FB$,$ or Twitter, or Instagram$)$

$4.$ Overall Budget

$$ A$)$ Provide a general itemized overall budget $($digital ads, SEO, freelancers, events, giveaways etc.$)$

$$ B$)$ Explain in writing why you decided to spend the budget the way you have

$5.$ Digital Ad Chart

$$ Show with your chart where you will advertise by platform

$$ How much will you spend on each type of ad on each platform?

$$ Provide estimates of what you expect on returns $($how much traffic, clicks etc. are you paying for in each ad$)$

$$ Include keywords when using Google Search Ads