For this assignment students will create a 6-month IMC Proposal for one of the Canadian clients listed below. Students are responsible for explaining each of the 6 sections below.

Budget: $20,000.

1.Company Situation Review /10

Observation on website & social channels, background info

Recommendations or improvements

Anything that needs changing to make new IMC plan work?

Positioning statement

2. Goals & Smart Objectives /10

Explain your strategy, where you will focus your efforts and why(marketing sections)

Write an overarching goal(s) for each section

Include at least 10 overall smart & measurable objectives that align with a respective section

Include tactics

3.Content Strategy /15

1 chart about types of content, themes, and platforms (1-week or 1-month example)

Written explanation about themes, types of content and why it should work with your chosen target audience

Mention any distinct campaigns happening throughout the 6 months

Create at least 1 mock piece of content (social media, web, flyer?)

4.Overall Budget /10

A) Provide general itemized overall budget (specific campaigns, digital ads, SEO, freelancers, events etc.)

Organize by activity types

5.Advertising Chart /15

Show with your chart where you will advertise by platform

Provide cost of each ad type

Provide estimates of what you expect on returns

Include keywords when using Google Search Ads

Create at least 1 mock Ad 6.Timeline Chart /10

Provide a simple timeline, chart or calendar to show important dates, content and activities throughout yearly IMC Plan

Choose a Company from the List below: Or pick any Canadian Company of your choosing

1.Best Buy - Eaton Centre

2.The Wanderly (clothing store)

3.Opencare.com

4.BigVikingGames.com

5.Adega Restaurante

6.SkyZone Trampoline Park Toronto

7.Pardise Theatre