For this assignment, the focus is to examine how a brand builds effective marketing programs to create brand equity, as outlined in Chapter $5$ of the textbook. The main focus is to do a comparison analysis of the direct vs indirect channels being used by the brand to market and connect with their target consumers. For this paper, please pick a fashion clothing brand of choice $($and must be a different brand than from your discussion brand$).$ Focus your paper on answering the following about this fashion brand:

Introduction

What is the brand position of this company?

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What are at least $2$ direct channels this company markets on$?$ Provide an example.

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What are at least $2$ indirect channels this company markets on$?$ Provide an example.

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Provide a brief assessment on what you believe is more effective in their marketing approach? Between direct and indirect channels, which ones do you think works better for this brand to build their equity?

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If you could give one recommendation for each direct and indirect channel marketing for this brand to improve their brand position, what would that be$?$

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This assignment should be between $4-5$ pages in length, in APA format. It must be double spaced, Times New Roman, $12$Pt$.$ Font, with a title and references page. Cite two $(2)$ peer$-$reviewed articles not including your textbook.

Conclusion

Reference