For this assignment, the student will utilize the template for the strategic plan as an outline to conceptually describe each component of the plan and then explain how they developed the component within the context of the selected company for the team project. This reflection paper should reveal the students theoretical and practical knowledge of individual components that generate an effective strategic plan. This paper will be 4-6 pages (excluding cover page and reference page); APA writing conventions should be followed with a minimum of five (5) sources referenced and cited.

Explain - Executive Summary

Current State [Most of the information for this section can be obtained from the companys website.] o History o Mission statement o Vision statement o Core values

Internal Assessment. Management: Planning, organizing, motivating, staffing, and controlling o Marketing o Finance and Accounting o Production and Operations o Technology o R&D o MIS

External Assessment o Economic o Social, cultural, demographic, and natural environment forces o Political, governmental, and legal forces o Technological forces

Goals and SMART Objectives [See samples from BKs Strategic Plan to find similar information for the company that your team has selected for this project.]

SWOT Analysis

Alternative Strategies

Linking Objectives to Corresponding Alternative Strategies

Strategy Evaluation and Selection

o SPACE Matrix