For this assignment, you are to complete a self-evaluation and ask two other people to complete an evaluation of you. The purpose of this activity is to give you an opportunity to see more clearly how the combination of your soft skills helps in developing your personal brand. Compare the answers you received from these two people to the ones you provided about yourself. Make sure not to discuss your own answers with these people and encourage them to be honest. The documents you gather for this activity do not have to be submitted. You will then give a summary that compares and describes how your participants evaluation of your soft skills were the same or different from your own answers. Include possible reasons or explanations of the differences or similarities. Include a summary about whether you are projecting the image you want others to know you by and what kind of changes can you make to ensure that you are developing the personal brand that you desire for yourself. When you think of Brands, usually what comes to mind are companies like Nike, McDonalds, or Kelloggs. Personal branding is not a new concept, but it deserves some thought. Developing a personal brand allows you to invent yourself to the point that you are recognized for who you are and what qualities and skills you can contribute. Success is often a result of self-packaging. You can distinguish yourself from others by developing a personal style and/or bringing awareness to others that makes a statement about what you can offer, whether it is knowledge or character, leaving an indelible impression of your value and merit. Personal branding has been successfully applied by people like Donald Trump (you have seen his name on a few buildings, I bet), Colonel Sanders, Oprah, Martha Stewart, Paris Hilton, Whoopi Goldberg, Marlon Brando, Vera Wang, Frank Lloyd Wright, Anne Geddes, Lady Diana, the list goes on and on. The chances are that you do not know any of these people, and yet you do. You have a goal for your life. Education is a big part of that, but there is more to it than learning the subject matter. You are lucky to live in such times where the playing field is laid, and you have an opportunity to develop a recognizable personal brand if you choose. Doing so can give you a comparative advantage that will catapult your career. Take a serious look at this topic. Are you on Facebook? LinkedIn? Twitter? Do you belong to any professional associations? Instructions: Attached, you will find two documents. One is for you to complete, the other should be given to two people who know you reasonably well (close friends or relatives). Ask these people to complete this form about you. Make sure not to discuss your answers with these people and encourage them to be honest. The purpose of this activity is to allow you to see more clearly how the combination of your various soft skills helps in developing your brand. Compare the answers you received from these two people to the ones you provided about yourself. The documents you gather for this activity do not have to be submitted. Self-Evaluation Evaluation by others Checklist: Compose a minimum 350500 word expository essay explaining what you learned from this assignment. Explain how your participants evaluation of your soft skills were the same or different from your answers. Include possible reasons or explanations of the differences or similarities. Include an explanation about whether you are projecting the image you want others to know you by and what kinds of changes you can make through networking and mentoring to ensure that you are developing the personal brand that you desire for yourself. Support your explanation of changes to enhance your brand with at least one viable source, remembering to cite your source and include it on your reference page using APA format and citation style (see Academic Writer located in the Academic Tools area of the course). Ensure you state your highly developed viewpoint and purpose using Standard English, demonstrating excellent organization. Your communication should be highly ordered, logical, and unified. The grammar, spelling, and mechanics should be correct. Provide an additional title and references page using APA format (double-spacing and 12-point Times New Roman font) and citation style. Submit your expository essay to the Unit 10 Assignment Dropbox.