For this assignment you should select a CEO of a publicly traded corporation. Research the CEO and answer the following questions: $-$Give a brief bio of the CEO. $-$Explain which of the following categories the CEO falls into $($and why$)$ Would they be considered a$($n$)$: Icons Scoundrels Hidden Gems Silent killers $-$Is this person considered famous and if so$,$ does the company benefit from their fame? $-$What is the mission statement for this organization, do you believe the mission statement accurately describes what the company does. Respond to the post of at least $2$ others in the class. Note: If someone else has already selected a company you may not use the same organization.

See the video below on former Starbucks CEO Howard Schultz. What category would he fall into?