For this assignment, you will apply your knowledge of the AIDA model by analyzing email messages in your email "inbox" (i.e. G-mail, Canvas, Outlook, etc.) and answer the following prompts:

1. Describe the AIDA model and how it can be applied to persuasive message writing.
2. Review the subject lines listed in your inbox. Identify the subject line that captures your attention the most and the qualities that make it an effective attention-grabber. Explain your answer fully.
3. Select an email that you believe effectively implements the AIDA model and provide a summary of the message. Discuss the extent to which the AIDA model is used by the company or sender. Include evidence from the email and AIDA model terms in your answer.
4. Describe the balance of emotional and logical appeals used by the company/sender.