Question: For this assignment you will be evaluating the social media strategy of a firm of your choosing. Your analysis of the companys social media marketing
For this assignment you will be evaluating the social media strategy of a firm of your choosing. Your analysis of the companys social media marketing efforts should be indepth and your analysis should exhibit an understanding of how to apply the topics weve discussed this semester. You will also need to include recommendations for improving the companys social media marketing strategy. Part of your recommendations will include an example of a social media post illustrating your recommendations. Presenting your findings and recommendations in class will be worth participation points. DirectionsGive a background on the chosen firm. Which social media platforms do they use? Who is their target market?Analyze their content. Is it effective? What formats do they use? Do they use influencers? Hashtags? Etc.After evaluating, provide recommendations for improvement. How would you go about measuring the effectiveness of your campaign? What metrics would you use? Include at least one original post to illustrate your recommendations.Findings will be presented to peers in class either in person or virtually.Your assignment should be pages in length
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