Introduction

For this assignment you will be evaluating the social media strategy of a firm of your choosing. Your analysis of the companys social media marketing efforts should be in-depth and your analysis should exhibit an understanding of how to apply the topics weve discussed this semester. You will also need to include recommendations for improving the companys social media marketing strategy.

Include:

This assignment allows students to evaluate the practices of a real company and assess the effectiveness of the firms social media marketing practices based on what they have learned. Students are also tasked with developing social media marketing strategies that would be helpful to the company they evaluate. This assignment relates to CLOs 2-4.

Directions

Social Media Marketing Evaluation- You are required to submit a 5-8 page paper describing your assessment of a particular companys social media strategy. For this paper you should:

provide an introduction of the firm, the industry in which it operates and describe its target market

discuss its social media usage and how the firm is using various platforms

evaluate the firms social media strategy and make recommendations.

The assignment needs 1,000 words, and have 3 references cited.