For this assignment, you will be working with a dataset containing information about the monthly sales of Apple. Follow the instructions for each section carefully and provide complete and concise answers. Show all calculations where required.

Part $1$: Primary and Secondary Data Analysis

Primary Data Analysis:

Create a survey questionnaire with five questions about customer satisfaction with Apple store's products and services.

Select a sample of $10$ customers and administer the survey questionnaire.

Record the responses for each question in a file$($ word$/$excel$/$spreadsheet$)$

Calculate the central tendency of all responses, explain, comment on the result by mentioning how does the result will affect your decision regarding sales activities in the future.

Secondary Data Analysis:

Gather secondary data from credible sources, such as industry reports or government publications, about Apple store sales trends.

Identify at least three relevant statistics or trends related to Apple, such as overall sales growth or popular product categories.

Record the secondary data in a separate section of the spreadsheet or data file.

Part $2$: Submit all your work online before the due date and time. There is no word limit for this task.

Rubric

Data Analysis Rubric

Data Analysis Rubric

Criteria Ratings Pts

This criterion is linked to a Learning OutcomePrimary $-$ Questionnaire Creation & Administration

$4$ pts

Full Marks

$3$ pts

$3$ Points

$2$ pts

$2$ Points

$1$ pts

$1$ Point

$0$ pts

No Marks

$4$ pts

This criterion is linked to a Learning OutcomePrimary $-$ Data Recording

$4$ pts

Full Marks

$3$ pts

$3$ Points

$2$ pts

$2$ Points

$1$ pts

$1$ Point

$0$ pts

No Marks

$4$ pts

This criterion is linked to a Learning OutcomeSecondary $-$ Data Gathering

$4$ pts

Full Marks

$3$ pts

$3$ Points

$2$ pts

$2$ Points

$1$ pts

$1$ Point

$0$ pts

No Marks

$4$ pts

This criterion is linked to a Learning OutcomeSecondary $-$ Identification of Relevant Statistics$/$Trends

$4$ pts

Full Marks

$3$ pts

$3$ Points

$2$ pts

$2$ Points

$1$ pts

$1$ Point

$0$ pts

No Marks

$4$ pts

This criterion is linked to a Learning OutcomeAnalysis Quality

$4$ pts

Full Marks

$3$ pts

$3$ Points

$2$ pts

$2$ Points

$1$ pts

$1$ Point

$0$ pts

No Marks

$4$ pts