Question: For this assignment, you will develop a new promotion and loyalty plan for a college Athletics Department. The goal of the plan is to drive

For this assignment, you will develop a new promotion and loyalty plan for a college Athletics Department. The goal of the plan is to drive higher attendance at games, generate revenue for the athletic department, and create long-lasting relationships with fans even beyond their years as a student. Create goals, Current Situation, Target Market, Competitive Analysis, and SWOT analysis sections

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