For this assignment, you will develop an EFE matrix for the Coca Cola Company. 1. Complete the assigned readings for this unit. 2. Research Coca Cola using the Cohesion Case in David and David, Strategic Management: A Competitive Advantage Approach, Concepts and Cases, as well as using outside readings. Consider the following in your research: Make sure the factors you include are both specific and actionable. Use the information in the S&P Industry Surveys that you can copy from Chapter 1: Assurance of Learning. Do NOT include strategies as opportunities, but DO include as many monetary amounts, percentages, numbers, and ratios as possible. 3. Create a weighted EFE Matrix with total weighted scores on the chart. 4. Also, write a one page paper in which you discuss your total score and provide your rationale for the weights. Submit the paper, including the EFE Matrix, below.