For this assignment, you will edit the marketing plan section drafts you created in previous

weeks and combine them into a complete marketing plan by following these steps:

$1.$ Write a $1-2$ page Implementation section that lists the major steps you must take to put the

plan into action, and the expected deadlines to complete those. This section can be very

simple; please refer to the Sample Marketing Plan for an example.

$2.$ Write a one$-$page Executive Summary that includes highlights from the drafts of each

section. Structure the summary in such a way that a business leader could read only this

page and comprehend the basics of your marketing plan.

$3.$ Edit all drafts and assemble them into a single document, following this order:

$$ Cover page

$$ Executive Summary

$$ Business Mission

$$ Situation and Competitive Analysis

$$ SWOT Analysis

$$ Marketing Objectives

$$ Target Market Strategy

$$ Marketing Mix:

o Clinical training service

o Promotion

o Distribution

o Pricing

$$ Implementation

$$ References

Please be sure to accurately assemble all sections into a single document, paying

attention to flow and continuity from section to section.

As with the prior section drafts, please demonstrate your grasp of the marketing terminology

and concepts you have learned in this course.