For this assignment, your group will work to craft a 60-second commercial spot utilizing the AIDA format we have been discussing this week in class. The commercial spot should be crafted to sell a product or service that the company your group founded will produce. The actual product is up to your group, but you will need to clearly utilize AIDA in crafting your spot, and 60 seconds is a very short window in which to include all the information. You will need to focus on concision if you are going to fit everything into the spot.

Assignment Instructions

Submissions will be in the form of a recorded media file through Kultura or an .mp4, etc. that can be accepted by the system. Submissions are limited to 60 seconds in length and going over is not allowed. Instructions for using Kaltura can be found in the Canvas Student Orientation, ELO1000. A link to that course is available to you in the Start Here Module.

In addition to the video submission, student groups will craft a one-page explanation of the rhetorical choices made for their commercial. This should cover why they chose specific language, visual rhetoric, music, etc. even if it is not included in the video submission but they wanted to include it and could not.

Your rhetorical situation is Commercial (genre), Persuasive (purpose), and Audience (you will determine based on product or service being sold).