Question: For this assignment, your group will work to craft a 6 0 - second commercial spot utilizing the AIDA format we have been discussing this

For this assignment, your group will work to craft a

60 -

second commercial spot utilizing the AIDA format we have been discussing this week in class. The commercial spot should be crafted to sell a product or service that the company your group founded will produce. The actual product is up to your group, but you will need to clearly utilize AIDA in crafting your spot, and

60

seconds is a very short window in which to include all the information. You will need to focus on concision if you are going to fit everything into the spot.

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