For this Discussion, read the case study "Creating a Process-Oriented Enterprise at Pinnacle West".

• What challenges does Brown, the CIO, face in creating a process-oriented organization?
• What are the requirements for creating a process-oriented culture in an organization? To what extend does Pinnacle West address these requirements? Where is it lacking?
• Is it necessary to push the process-oriented culture to the entire company, or is having a process-oriented information technology organization sufficient for driving value from business information systems?
• What lessons can you learn from the Pinnacle West case, and how might you apply those at your organization? How effective is management at promoting a process-oriented culture? What could management do better or improve upon to create or implement enterprise-wide business information systems? Provide specific examples to support your observations.