For this Discussion, review the web article by Clark, called 50 Trigger Words and Phrases for Powerful Multimedia Content, (http://www.copyblogger.com/trigger-words/). Assume you have been tasked with writing a brief memo to your staff about issues concerning computer usage. Computer logs show that an excessive amount of time is being spent sending personal e-mails, surfing the Internet, and visiting social networking sites. You will compose this memo twice. In your word selection, use the Health and Hope approach first and second use the Betrayal and Revenge emotional group (both are described in the Clark article). You will post both memos as part of your original post this week.

As you formulate your initial Discussion posting, review your class readings, conduct additional research in the Walden Library, and contemplate the following statements and questions about arguments and emotion. Incorporate them into your writing as you formulate your memos. You do not necessarily have to answer these directly, but they are intended to stimulate your critical thinking process, and they should form a background for your response. Evidence of your reasoning will be a component of your weekly Discussion grade.

• What are the risks of word choice in e-mail? How can e-mail be misinterpreted?
• How can you use language to reach a specific audience, i.e., women over 60?