For this individual assignment, please complete two different decision models on the same consideration set of choice options that you, yourself, determine.

Pick a product category that you are$/$would be interested in choosing from that are:

a$.$ a high$-$effort choice for you $($this may vary by person, but pick something you would choose vemy carefully and with a lot of thought$),$ and

b$.$ reasonably complex, that is$,$ each option can be described along $5$ shared attribute dimensions. These attribute dimensions should be objective $($like cost$,$ size, star rating, battery life....$)$ rather than subjective $($such as "liking" of the brand$).$ The attribute dimensions should also be on an interval or ordinal scale $($e$.$g$.$ price in dollars; rank in some product test$)$ and NOT categorical $($e$.$g$,$ attributes like "does job offer $40$Ik yes or no;$"$ or "color: red, green, or blue" CANNOT be used.$)$

Suitable categories may be cars, bikes$/$sports$/$tech equipment, grad school programs, apartments, or post$-$grad jobs, but you can use any high$-$effort choice.

Identify $5$ alternatives to consider. These alternatives must have some variance on the attributes $-$comparing $5$ bikes that all cost $$499$ makes price meaningless! $($I point$)$

a$.$ Complete the table below with your $5$ options, name each attribute, and indicate for each attribute which end is better $($e$.$g$,$ for a mattress, a key attribute may be softness, so specify if softer $=$ better or harder $=$ better$).$ Rank the attributes from most important $(1^{st}$ row$))$ least important $(5^{th}$ row$).$

b$.$ Fill in the value for each optiften for each attribute. Please do the necessary research and fill in real values