For this question you will choose a consumer product $($one that would be sold in

Walmart or a similar mass$-$merchant store$)$ to an individual and decide how the ideal target market is

described. Remember, a product can$$t be everything to everyone $($and as marketers we don$$t want to be

$$ we want to differentiate ourselves$)$ so there is generally an ideal person to buy the product $($see

personas in chapter $6).$ For this assignment, assume there is a single ideal target market, not multiple

and describe that target market based on what you learned from Chapters $3$ and $6.$

a$.$ What is the product?

b$.$ Describe in detail the following for who you think is the single ideal target market:

iii. Psychographic characteristics

$1.$ Personality

$2.$ Lifestyle

$3.$ Values