Chapter $3$ & $6)$ For this question you will choose a consumer product $($one that would be sold in

Walmart or a similar mass$-$merchant store$)$ to an individual and decide how the ideal target market is

described. Remember, a product can$$t be everything to everyone $($and as marketers we don$$t want to be

$$ we want to differentiate ourselves$)$ so there is generally an ideal person to buy the product $($see

personas in chapter $6).$ For this assignment, assume there is a single ideal target market, not multiple

and describe that target market based on what you learned from Chapters $3$ and $6.$

a$.$ What is the product?

b$.$ Describe in detail the following for who you think is the single ideal target market:

i$.$ Demographic segmentation characteristics

$1.$ Gender

$2.$ Age

$3.$ Income

$4.$ Lifecycle stage

ii$.$ Geographic characteristics

iii. Psychographic characteristics

$1.$ Personality

$2.$ Lifestyle

$3.$ Values

iv$.$ Behavioral characteristics

$1.$ Needs consumer has

$2.$ Benefits sought

$3.$ User variables

a$.$ Occasion

b$.$ User status

c$.$ Usage rate

d$.$ Loyalty status