Question: For this section's graded assignment, you will practice creating an objective and selecting a KPI for the company you have chosen for your final presentation.

For this section's graded assignment, you will practice creating an objective and selecting a KPI for the company you have chosen for your final presentation. To prepare for this, post about your chosen company and your proposed objective in the discussion board. It's okay if your objective isn't perfect. This is a time to formulate your ideas and get feedback from your peers. You will not be graded on accuracy, but on the thoroughness of your reply and your participation.

Prompt

Post the following in the discussion board: A brief summary (1-2 sentences) of the company you chose for your final presentation. What you believe your chosen company's goal might be. To refresh your memory about common goals, revisit Section 2, Module 4. The proposed objective that aligns with this goal. Remember to include your goal, target, KPI and time period in your objective. As a reminder, when you select a KPI for your chosen company you will want to consider your company's overall marketing goal and the marketing funnel. Refer to the video called "Selecting A KPI" in Section 8, Module 3.

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