For this task you need to use any three (3) of the following Journal articles (you can find them on Google Scholar or ask in the library on campus) and answer the questions that follow.

Referencing is crucial so ensure you use this ICE task to do it right or learn how to reference. You can access the referencing guide online or from the information specialists in the library on campus.

Journal articles:

1. Influence of Social Groups on Consumer Buying Behaviour

2. Astudyonconsumerbehaviourtowardsgreentea

3. Consumer behaviour patterns: Identifying buying motives for cold drinks

   amongst South Africans under 35 years old

4. Consumer shopping behaviour and the role of women in shopping

Questions:

1. Explain how the market has been segmented in each article