Question: For this week's assignment go to page 5 9 9 of the textbook Marketing Channels, and read carefully the case. Case 1 8 McDonald's. Write

For this week's assignment go to page 599 of the textbook Marketing Channels, and read carefully the case. Case 18 McDonald's. Write a minimum 2-page (excluding the title and references page) summarizing the case and answering the three questions at the end of the case.

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