Question: For this week's discussion, please discuss the main frameworks for analysis of marketing strategy: Porter's 5 forces, SWOT, BCG, and PESTLE by: 2. Pointing to
For this week's discussion, please discuss the main frameworks for analysis of marketing strategy: Porter's 5 forces, SWOT, BCG, and PESTLE by: 2. Pointing to the advantages and disadvantages of the frameworks for international analysis. Here again, you do not need to cover all frameworks. You can point out a specific strength of one of the frameworks and a specific weakness of one of the frameworks that are specific to the international business analysis
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