Question: For this week's discussion, please discuss the main frameworks for analysis of marketing strategy: Porter's 5 forces, SWOT, BCG, and PESTLE by: 3. Proposing a
For this week's discussion, please discuss the main frameworks for analysis of marketing strategy: Porter's 5 forces, SWOT, BCG, and PESTLE by: 3. Proposing a modification to one of the frameworks. Put some thought into this point. This is part carries the most weight. As you read about the analysis frameworks, take notes when you think of something that these frameworks are missing, or something that they can do better. Perhaps a category of the analysis encompasses too many disparate topics and does not differentiate between some relevant nuances. One way is to modify a framework is by brining an element from another framework. You can modify by adding, subtracting, or replacing an element from one of the frameworks. There is no correct answer to this discussion because the advantages or disadvantages may depend greatly on: the company or the industry you choose to analyze; the purpose of the analysis. A financial analyst might find SWOT the most useful, analysis of the entire sector is better done with Porter's 5 forces, a firm in the same industry might want to know about the BCG matrix of the competitor
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