For UrbanCompany, match the user to the appropriate stage of the consumer funnel where they are present.
Question:
For UrbanCompany, match the user to the appropriate stage of the consumer funnel where they are present.
i. Ritika — who had previously seen several ads for UrbanCompany — recently came across an article on a blog about the e-tailer. It made her realise how convenient it was to use UrbanCompany, and why it was better than other similar providers. On the blog, the link to the website was hyperlinked, and she clicked on it to explore UrbanCompany's website.
ii. Abhishek's AC isn't working properly, and he wants to get in touch with an AC repair technician. He knows that he can either call a technician from a local shop, or he can call one from UrbanCompany. Although he hasn't used the service before, he knows that UrbanCompany offers such services. Also, he remembers recently receiving an email from UrbanCompany — where he was offered a 10% cashback on its services, for a limited time period.
iii. Meghna booked wedding planning services with UrbanCompany and was very happy with how they managed everything. She also shared a great review about UrbanCompany's wedding planning services on her Facebook timeline.
iv. Rishabh, while scrolling through his Facebook feed, came across an ad through which he learnt that he could get a lot of services online via UrbanCompany.
Expert Answer:
UrbanCompany User Funnel Stages Heres how each user aligns with the stages in the UrbanCompany consu... View the full answer
